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What are Advertising Icons? Advertising Icons Can Propel Your Business to the Next Level The Pillsbury Doughboy and Jolly Green Giant Advertising icons are incredibly powerful marketing tools. How hard would it be to sell such a commodity as bread dough or canned vegetables? These brutally competitive markets are where advertising icons work best. Quality, high level of service and delivery are all virtually the same. Price pressures have squeezed profits to the point where there is no room to undercut the other guy without hurting yourself. How do you compete in such a war-torn market? That’s where advertising icons help - a cartoon character that gives your company, product, service or brand unique, memorable qualities that resonate in the market place. Purchasing is still an emotional decision making process, if you can nudge someone in your direction with an advertising icon that endears them to your brand, then you have a huge advantage. Does the Pillsbury Doughboy evoke emotions? Yes, he makes you feel good about cooking. Every time he shows up, you get a warm and fuzzy feeling. Who would have thought bread dough could light a little fire in the heart? That's the magic and power of advertising icons. Think of all these advertising - Tony the Tiger, the Aflac Duck, the M&M characters, Snoopy, the Gieko Gecko, Sonny (Coco Puffs), Keebler Elves, Cheetos Cheetah, Captain Crunch. What do all these advertising icons have in common? They do battle in extremely competitive markets. If they can deliver results in such competitive market arenas, think of what one could do in your industry. Make sure your advertising icon enhances, not detract from critical positioning elements of your branding campaign. Clipart Cartoon Drawings® specializes in the development of advertising icons. We have more than 100 stock advertising icons - one for virtually any type of business you can think of. Each advertising icon character comes in its own clipart set so you can build a robust brand building campaign around them. |