How to Use Stock Cartoons For Brand Building?
Clipart Cartoon Drawings® stock cartoons are specifically designed to be used as brand mascots for business. The stock cartoons include individual images and clipart collections that you can build a robust brand building campaign around.
Clipart is generally seen as cheap and free, whereas Clipart Cartoon Drawings® are high quality stock cartoons. A brand is far too important... and complex to build around free clipart. The stock cartoons at Clipart Cartoon Drawings® gives you a single character you can use over and over will enabling you to keep your message fresh. Using the cartoon character in a variety of poses will allow you to build a robust brand campaign around them. Part of the brand building process is conveying your message in a consistent, but not stagnant presentation.
With free clipart, you can only get that cartoon character in one version. Consider one of my favorite stories about Picasso. He was dining in a fine restaurant in New York City, when a lady couldn’t contain herself and approached his table. She gushed and gushed about how she adored his work and asked him if he’d sketch something on a napkin for her. He smiled politely and obliged – producing a sketch of a nearby waiter. Then as he handed it to her, he said, “That will be $20,000.” Aghast, she retorted, “But that only took you a few minutes.” To which he replied, “No ma’am, that took me 60 years to learn how to do that.” Picasso understood supply and demand and value. We artist should all learn this lesson from one of the masters.