Is Cartoon Logos Effective?
If designed properly, cartoon logos can be more effective than a traditional logo. You can convert a static graphic element into a living being that can make eye contact with people when you incorporate a cartoon character into your logo design. By having a cartoon character in your logo, you inject personality into your marketing campaign.
When designing a cartoon logo, you donít want to turn your cartoon logo into a cartoon strip. Donít tell a big, long story. Keep it simple. Some people try to turn their cartoon logo into some type of hieroglyphics, including multiple elements. Remember, your cartoon logo has to work well when it is small enough to go on a business card.
Both your logo and cartoon should do have distinctive jobs. Your logo communicates at-a-glance, giving your company, product or brand a distinct and consistent visual presentation. Your cartoon character injects personality into your messaging, makes eye contact and projects friendliness and other human traits that reinforce your strategic brand position. Cartoon logos designed by professionals will make sure they do both of their jobs.